FINKE ISN'T JUST ANOTHER RACE

IT'S THE ULTIMATE TEST OF RIDER. MACHINE. AND MINDSET.

Every year, hundreds of riders converge on one of the most remote and punishing landscapes in the world, Alice Springs, to take on the Tatts Finke Desert Race. Nearly 500 kilometresof brutal, unforgiving terrain. Two days. One shot.

It's full throttle from start to finish, the purest test of endurance, speed, and survival. In 2025, we followed Callum Norton a long standing Albek Comrade, chasing Finke glory.

From weeks of testing on the track to months of build-up and testing, everything was pointing to a massive finish.

Callum was clearly the fastest on track heading into race day as fastest prologue winner.

It was his to lose.

Then, out of nowhere, illness hit.

A gutting twist in what looked like a perfect run. Because Finke doesn't care how ready you are.

It demands more.
• Countless hours of testing
• Total commitment
• A mindset that never switches off

This is Finke from the inside. 

Follow Callum and his Albek kit on the journey Tatts Finke Desert Race 2025.
And the reality? Not everything goes to plan.

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